Internationalization Strategies of FAANG

Abstract

Internationalization is the process of expanding an enterprise's presence in global marketplaces. This chapter talks about internationalization and some internationalization strategies, and then discusses some of the internationalization strategies used by FAANG, comprising Facebook, Apple, Amazon, Netflix, and Google, the five best-performing USA tech stocks. The strategies discussed can serve as lessons for entrepreneurs worldwide desirous of expanding their global footprints, especially in the technology sector. Some of the key internationalization strategies found in this work include localization, acquisitions, innovation, and customer-centricity. The strategies that FAANG companies adopt to expand internationally in this digital era can serve as a model for other businesses. Their outstanding capability to penetrate various marketplaces while maintaining their fundamental values and line of business is illustrative of their adaptability and their focus in the long term.