Interdisciplinary Perspectives in Data-Driven Marketing

Abstract

The chapter explores the crucial role of interdisciplinary collaboration in modern data-driven marketing. It highlights the significance of bridging the gap between data scientists and marketing professionals, emphasizing effective communication and mutual understanding of each other's expertise. Exploring cross-disciplinary research opportunities, the chapter discusses how insights from psychology, sociology, anthropology, computer science, and information technology can inform targeted marketing strategies. Integration with business intelligence and analytics is also explored, showcasing how organizations can leverage data-driven insights to align marketing efforts with broader business objectives. By maximizing the value of interdisciplinary collaboration, organizations can unlock new insights, drive innovation, and stay ahead in a rapidly evolving market landscape.