MLA
Kulkarni, Mayuri Vaibhav, et al. "Interdisciplinary Perspectives in Data-Driven Marketing." Data-Driven Marketing for Strategic Success, edited by Albérico Travassos Rosário, et al., IGI Global, 2024, pp. 293-322. https://doi.org/10.4018/979-8-3693-3455-3.ch011
APA
Kulkarni, M. V., Deshmukh, S., Behare, N., Waghulkar, S., Sane, A. C., Gupta, S., Shelke, A., & Sharma, S. (2024). Interdisciplinary Perspectives in Data-Driven Marketing. In A. Rosário, R. Cruz, & L. Moniz (Eds.), Data-Driven Marketing for Strategic Success (pp. 293-322). IGI Global. https://doi.org/10.4018/979-8-3693-3455-3.ch011
Chicago
Kulkarni, Mayuri Vaibhav, et al. "Interdisciplinary Perspectives in Data-Driven Marketing." In Data-Driven Marketing for Strategic Success, edited by Albérico Travassos Rosário, Rui Nunes Cruz, and Luis Bettencourt Moniz, 293-322. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-3455-3.ch011
Export Reference
![Mendeley](https://coverimages.igi-global.com/images/mendeley.png)