MLA
Sussan, Fiona. "An Interactive Marketing Communications Model in New Product Diffusion." Contemporary Research in E-Marketing, Volume 1, edited by Sandeep Krishnamurthy, IGI Global, 2005, pp. 268-296. https://doi.org/10.4018/978-1-59140-372-2.ch013
APA
Sussan, F. (2005). An Interactive Marketing Communications Model in New Product Diffusion. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing, Volume 1 (pp. 268-296). IGI Global. https://doi.org/10.4018/978-1-59140-372-2.ch013
Chicago
Sussan, Fiona. "An Interactive Marketing Communications Model in New Product Diffusion." In Contemporary Research in E-Marketing, Volume 1, edited by Sandeep Krishnamurthy, 268-296. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-372-2.ch013
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