MLA
Freeda, Adline R., et al. "Integrating AI-Driven Technologies Into Service Marketing." Integrating AI-Driven Technologies Into Service Marketing, edited by Vipin Nadda, et al., IGI Global, 2024, pp. 375-394. https://doi.org/10.4018/979-8-3693-7122-0.ch018
APA
Freeda, A. R., Anju, A., Kanthavel, R., Dhaya, R., & Vijay, F. (2024). Integrating AI-Driven Technologies Into Service Marketing. In V. Nadda, P. Tyagi, A. Singh, & V. Singh (Eds.), Integrating AI-Driven Technologies Into Service Marketing (pp. 375-394). IGI Global. https://doi.org/10.4018/979-8-3693-7122-0.ch018
Chicago
Freeda, Adline R., et al. "Integrating AI-Driven Technologies Into Service Marketing." In Integrating AI-Driven Technologies Into Service Marketing, edited by Vipin Nadda, et al., 375-394. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-7122-0.ch018
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