Information Technology in the Search for Employment: Artificial Intelligence to Find the Best Job

Information Technology in the Search for Employment: Artificial Intelligence to Find the Best Job

Pablo Chamoso, Alfonso González-Briones, Fancisco José García-Peñalvo
DOI: 10.4018/978-1-7998-4156-2.ch012
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Abstract

Employability is one of the main concerns of the citizens of developed countries. Over the last 10 years, it has become popular to use technology to find employment and better career opportunities. Currently, there are many technology-powered tools available which offer their users (candidates and companies) the possibility of finding the best job opportunities/employees. However, technology is becoming increasingly advanced and current employment-oriented websites must keep up with those standards. Thanks to the computing and information processing capabilities provided by artificial intelligence, today's websites are not mere directories of jobs and candidates; instead, they make it possible to automatically filter search results according to the characteristics of candidates and jobs. This chapter presents a review of state-of-the-art technologies aimed at improving employability and analyzes the technological advances in this sector.
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Introduction

The economic crisis that began in 2008 (Korotayev, & Tsirel, 2010), led developed countries to a general concern about employment and job stability and this concern continues until today (Tanveer et al., 2012). The loss of millions of job positions, especially in North America and Europe, meant that many families were left without monthly income, the consequences of which we all known (Chang et al., 2013). This event marked a milestone in the search for employment, which began to take longer than the unemployed had imagined.

Job search websites had existed prior to the crisis but their use was largely unnecessary. However, with the economic crisis this type of websites became highly popular, turning several of them into reference websites, such as LinkedIn -founded in 2002 and launched in mid-2003 (LinkedIn Corporation, 2019). Today those websites continue to be important, LinkedIn came first in a ranking of this type of portals and it remains the 23rd most visited web page in the world according to the specialized portal Alexa (Alexa Internet, 2019).

Thanks to the Internet, the way people look for work changed drastically. A few years ago, it was common to look for job offers published in the local media, such as local newspapers (Holzer, 1988), through word of mouth or sending printed CVs to company offices or in digital format via e-mail. However, thanks to the emergence of computerized systems aimed at the selection of employees or job opportunities, traditional methods seem to have died down. The search for employment through information technology has become the main way of applying for a job vacancy (Janta, & Ladkin, 2013) (Hargittai, & Litt, 2013).

Users (candidates and companies) have quickly adopted the Internet as a new tool in the search for employment. The rate of acceptance was so high that new portals, mainly websites, began to emerge apart from the aforementioned LinkedIn. Many of those websites have been created general job search -for users working in any sector, such as Monster (Monster Worldwide, 2019), Indeed (Indeed, 2019) or InfoJobs (InfoJobs, 2019)- others have been designed for specific sectors - for example Tecnoempleo (Tecnoempleo, 2019) for tech professionals. However, in the last years there has been a trend in general websites of the type of LinkedIn (initially intended as a network of contacts between professionals), these include Viadeo (Figaro Classfields, 2019), XING (XING, 2019) or beBee (Affinity Social Network, 2019), and digital outsourcing agencies such as Jobandtalent (Jobandtalent, 2019) or Adecco (Adecco, 2019).

The emergence of information technology in the job search sector has led to numerous advances which have greatly favoured both parties: on the one hand, it has made it possible for employees to look for better career opportunities, while, on the other hand, it has greatly broadened the range of candidates from which employers can choose.

Consequently, increased competitiveness is a downside for both potential employees and employers. A much greater number of candidates compete for the same position; thus, the chance of getting hired is lower. Similarly, it may become difficult for companies to get hold of qualified workers because they will have a greater number of vacancies to choose from.

Over the last years there have been many developments aimed at meeting the needs of users (Michavila et al., 2018), such as the inclusion of recommender systems that simplify the task of searching through a large amount of information. However, technology still has much more to offer. The increased processing capacity of computers, combined with the emergence of new distributed computing and Big Data analysis techniques, open a new range of possibilities for creating more user-adapted functionalities, improving user experience when using this type of website.

The employability sector has invested heavily in systems where large volumes of information can be processed in near real-time, in order to offer the best solution to users (García-Peñalvo et al., 2018). A good example of this, going back to the case of LinkedIn (Wang et al., 2015), is Apache Kafka, with which the American Apache Software Foundation made a considerable contribution to the world of technology (Garg, 2013), making it available to the entire IT community. This platform is now widely used to exchange information between systems, by large technology-related companies such as PayPal, Spotify, Uber or Netflix (Dessalegn Muruts, 2016).

Key Terms in this Chapter

Big Data: As with the concept of “artificial intelligence”, there is a great variety of definitions that different authors have proposed for the concept of Big Data, a term whose use is relatively recent. A simple way to define it is as large sets of data, structured or unstructured, that can come from different sources and in different formats and that have the potential to be analyzed by computer techniques to extract information that is difficult to obtain directly.

Business-Oriented Social Network: It is a type of social network whose content has been specially designed to improve the impact on professional relationships and careers, and which in most cases also includes job offers to promote employability.

Job Search: It is the process in which a company offers the possibility of incorporating personnel to cover certain functionalities, to which candidates are incorporated willing to join to provide their services in the position offered.

Virtual Assistant: Concept of a software system capable of interacting with a user to advise and guide the user so that the user achieves his objective, in this case, to find the best job or the best career opportunity depending on factors such as personal abilities and preferences.

Recommender systems: Recommender systems are software-based developments whose objective is to present content (in this case on a website) to users in a filtered way according to certain criteria, generally adapted to the user's preferences, so that they do not have to look for the information they are most interested in, but rather that it is the system that suggests this content directly.

Artificial Intelligence: There are numerous definitions of “Artificial Intelligence” (AI). The most common tendency is to talk about AI when a machine mimics the cognitive functions of humans, that is, it is able to draw conclusions about something in particular by itself.

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