Information Architecture: Case Study

Introduction

It’s clear in modern organizations the need of investment in information and knowledge management business that enables them to create, if not a differential, a condition to compete with greater force in the market where they operate. To Calof and Smith (2010), organizations must be aware of technological trends and employ efforts to best meet competitive edge.

According to Pessoa and Jamil (2012), organization managers, whether from strategic or information technology (IT) area, feel the importance of having investments in order to seek an improvement in the information and knowledge management. Barbosa and Nassif (2012, pp. 114) highlight the productivity paradox of information technology, since IT investments have not been utilized by organizations especially in the case of “facilitating creativity and exploration of ideas by employees or as a support resource for strategic planning and competitive intelligence activities. “

Davenport (1998) argues that organizations should develop their projects holistically, so that all sectors work in an integrated way in search of the desired differential. The author stresses that organizations should best think about their information and knowledge management projects before considering investment in technology, what usually occurs in the opposite way.

In this context, the concept of Information Architecture (IA) is of great importance to assure that strategic decisions are taken in a more founded manner. IA facilitates organizations to organize the information in order to make it easily accessible and useful to the users. According to Wurman (1997), IA has emerged to organize data standards creating an information map that turns the complex clear. This gives the organization a competitive advantage, since decisions will become more effective through the use of accurate and easily accessible information.

Imbued with the thought of these authors, this research main objective is to raise the demands of information and knowledge in an IT organization, aiming to elaborate a planning project of information and knowledge management. Interviews were conducted with five professionals of the organization, from different areas, seeking to develop a diagnosis and propose possible solutions to deployment of AI Project, which will bring the benefit of qualifying the decision-making by offering more precise information to organization managers.