Influence of Government Initiatives and Information on Indian Women Entrepreneurial Ventures

Influence of Government Initiatives and Information on Indian Women Entrepreneurial Ventures

Sasi Sundarakumar, J. Tamil Selvi, K. Ilangovan, Vellayan Srinivasan, A. S. Kannan, Vivek Arunachalam
Copyright: © 2024 |Pages: 12
DOI: 10.4018/979-8-3693-2193-5.ch014
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Abstract

This study uses a moderated mediation model to investigate how government initiatives and policies affect women's entrepreneurship in India. According to the study's hypotheses, the relationship between government policies and initiatives and women's entrepreneurship is moderated by the industry sector of these businesswomen and their access to information mediates this relationship. In order to evaluate the assumptions, the study collects data from 514 Indian women entrepreneurs who have used or are aware of any government programme or effort supporting women's entrepreneurship. The findings demonstrate that government initiatives and policies positively and significantly impact women'sentrepreneurship. However, this impact is less pronounced for women entrepreneurs in the manufacturing sector, likely due to less favourable access to information. The study adds to the body of knowledge on women's entrepreneurship
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Literature Review

Women Entrepreneurship in India: Women’s entrepreneurship is “the process whereby women initiate economic activities in the formal or informal sector” (Singh et al., 2016). The number of women joining the workforce has increased over the last few years, which has increased the number of women joining the labour. The success of a country’s economy depends on its ability to attract and retain talent. By empowering women, enhancing their autonomy and agency, improving their access to resources and opportunities, increasing their participation in decision-making processes, challenging gender stereotypes and norms, and promoting gender equality and social justice, women’s entrepreneurship can also foster the social development of a country (Kabeer et al., 2017).

India, which has an inhabitants of over 1.3 billion individuals, has one of the fastest-growing nations in the entire globe. India offers a sizable pool of potential women entrepreneurs who can support the country’s economic and social advancement (Ingalagi et al., 2021). The number of people qualified to establish a business in the United States is based on their years in business. Out of these qualified women, over 100 million engage in some entrepreneurial activity (either emerging or established), making up about 15% of the entire female population (Kumar, 2021). This suggests that Indian women have a high level of entrepreneurial potential.

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