Implications of the Environmental Planning and Policing Systems to Promote Organizational Green Practices, Marketing Management, and Strategic Change

Abstract

This study has the objective to analyze the implications of the environmental planning and policing systems to promote organizational green practices, marketing management, and strategic change. It is assumed that organizational environmental strategic change must be planned and policed based on the transformation of green practices and marketing management. The method employed is the analytical-descriptive and reflective steaming from the theoretical and empirical research on these environmental issues. It is concluded that organizational environmental planning and policing systems are relevant to promote the strategic change in organizations towards green activities and marketing management.