This study has the aim to analyze the consumption of green products and their effects and implications on the organizational green productivity and organizational performance strategies. It is assumed that the consumption of green products has effects on the production and supply chains that have an impact on the organizational productivity and organizational performance strategies. The methods employed are the analytical-descriptive leading to the reflective inference based on the theoretical and empirical review of the literature. It is concluded that the organizational strategies of organizational green productivity and organizational performance must be based on the green products and services for the green consumption.
TopIntroduction
The purchase and consumption of ecological products and services promote the conservation of natural resources and energy, improve safety and health, reduce pollution, and stimulate the opening of new market segments, such as those for recycled materials. Consumers' green purchasing intention is based on their latent concern for the environment. Hence, consumers use eco-friendly products to reduce environmental damage, energy consumption, pollution, and eco-laundry behavior that affect the goodwill of the organization. Green consumption prevents unbalanced ecosystems, unsustainable degradation of land use, pressure from the consumption of water resources, food, bio-products, etc.; Likewise, green consumption prevents the reduction of fresh and underground water levels, loss of biodiversity, and an increase in global greenhouse effect emissions, among others.
Organizations to operate under ecological guidelines, seek the ecological innovation, this through a management that includes consumption behaviors related to the design of ecological products, the recycling of waste and the prevention of pollution (Chen, Lai, Wen, 2006; Dangelico, 2016). To achieve green organizational productivity, self-sufficient tools are necessary, linking humanity with occupation and the environment, all this supported by the ecological principles of sustainable use of natural resources, to maintain a socio-ecological balance between available resources. and the consumption and protection of ecological biodiversity.
Organizational ecological productivity is a new paradigm in sustainable environmental development, it constitutes a strategy to improve production while ensuring resource conservation and waste minimization to achieve organizational ecological performance.
The objective of this study is to provide information on the “green” consumption of products and services. Its academic contribution lies precisely in facilitating the understanding of this little-studied phenomenon, in addition to including the green supply chain as a continuation of the processes aimed at identifying and determining the benefits that lead to improving organizational productivity and organizational performance.