MLA
Govindarajan, M., and RM. Chandrasekaran. "A Hybrid Multilayer Perceptron Neural Network for Direct Marketing." Supply Chain Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2013, pp. 1228-1238. https://doi.org/10.4018/978-1-4666-2625-6.ch072
APA
Govindarajan, M. & Chandrasekaran, R. (2013). A Hybrid Multilayer Perceptron Neural Network for Direct Marketing. In I. Management Association (Ed.), Supply Chain Management: Concepts, Methodologies, Tools, and Applications (pp. 1228-1238). IGI Global. https://doi.org/10.4018/978-1-4666-2625-6.ch072
Chicago
Govindarajan, M., and RM. Chandrasekaran. "A Hybrid Multilayer Perceptron Neural Network for Direct Marketing." In Supply Chain Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1228-1238. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2625-6.ch072
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