How Social Media Entrepreneurship Can Boost Business in the Future

How Social Media Entrepreneurship Can Boost Business in the Future

Copyright: © 2024 |Pages: 21
DOI: 10.4018/979-8-3693-1781-5.ch016
OnDemand:
(Individual Chapters)
Available
$33.75
List Price: $37.50
10% Discount:-$3.75
TOTAL SAVINGS: $3.75

Abstract

This chapter uses a thorough study method to examine the revolutionary power of the social media business. Part of the plan for the study is to do a complete literature review that includes books, papers, journals, and Google Scholar documentation. Sites like Facebook and Statista are also used for their data and cases in the study. During the study process, strict academic standards are applied to ensure the results are real and accurate. Data can come from many places, like business records, scholarly publications, and social networking sites. There are quantifiable and qualitative ways to look at data to find meaningful trends, patterns, and insights. The study results are given in a short form and are backed up by relevant data and figures. The last part of the chapter talks about what this study means for business and social media creators in the future.
Chapter Preview
Top

Literature Review

How Entrepreneurs Use Social Media

The present study examines how entrepreneurs use social media sites for marketing, including Facebook, Twitter, YouTube, and LinkedIn. How may these platforms market products and services, engage customers, and boost brand visibility?

Social media marketing has grown in popularity. This strategy has several advantages and drawbacks that should be considered. Social media marketing may reach a large audience, which is a significant benefit. Businesses can get and engage billions of active users across platforms. As this study shows, social media marketing is cost-effective, rich, participatory, and able to produce meaningful feedback. Several research problems are also acknowledged in this work. The study's time investment, possibly unfavorable remarks, privacy issues, and measurement complexity are among these obstacles.

This section discusses field-specific best practices and suggestions. Experts undertook significant study and analysis to establish these practices and recommendations. These Entrepreneurial social media marketing tactics are thoroughly examined in this research. It provides crucial social media optimization tips. These suggestions include setting clear goals, carefully choosing platforms, creating high-quality content, engaging with the target audience, and tracking results. (The Evolution of Social Media as a Marketing Tool for Entrepreneurs - ProQuest, n.d.)

A thorough social media marketing report begins with this paper. The paper seeks to illuminate social media marketing trends. This research is based on a comprehensive poll of expert marketers. This research analyzes the answers of thousands of industry professionals to illustrate the current status of social media marketing and provides tips for marketers looking to improve their strategy. The report covers organic, video, and social ads.

The analysis shows Facebook's decline, TikTok's rise, and advertisers' love of YouTube. These prominent social media networks serve different objectives and audiences.

This website emphasizes the need for a well-developed and current social media strategy and plans for businesses. The study helps marketers discover new ideas, learn from successful techniques, and avoid social media mistakes.

Report author Michael Stelzner is introduced on the webpage. Michael Stelzner founded Social Media Examiner, a popular online forum for social media marketing advice. Besides his main interests, he does additional scholarly work. These include presenting a podcast to share expertise and facilitate discussions. He also organizes a conference for specialists and fans to share ideas. Finally, his writings have expanded the literature and scholarly conversation on the issue. (Stelzner, 2023)

Complete Chapter List

Search this Book:
Reset