MLA
Ghorbani, Ali, et al. "Grounded Theory and Market Research." Market Research Methodologies: Multi-Method and Qualitative Approaches, edited by Amandeep Takhar-Lail and Ali Ghorbani, IGI Global, 2015, pp. 37-57. https://doi.org/10.4018/978-1-4666-6371-8.ch003
APA
Ghorbani, A., Moridsadat, H., & Jafarzadeh, F. (2015). Grounded Theory and Market Research. In A. Takhar-Lail & A. Ghorbani (Eds.), Market Research Methodologies: Multi-Method and Qualitative Approaches (pp. 37-57). IGI Global. https://doi.org/10.4018/978-1-4666-6371-8.ch003
Chicago
Ghorbani, Ali, Hosein Moridsadat, and Fatemeh Jafarzadeh. "Grounded Theory and Market Research." In Market Research Methodologies: Multi-Method and Qualitative Approaches, edited by Amandeep Takhar-Lail and Ali Ghorbani, 37-57. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6371-8.ch003
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