MLA
Muchenje, Chenjerai, et al. "Green Marketing Strategies and Consumer Behavior: Insights for Achieving Sustainable Marketing Success." Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, edited by Reason Masengu, et al., IGI Global, 2023, pp. 465-484. https://doi.org/10.4018/979-8-3693-0019-0.ch024
APA
Muchenje, C., Tapera, M. C., Katsvairo, H. T., & Mugoni, E. (2023). Green Marketing Strategies and Consumer Behavior: Insights for Achieving Sustainable Marketing Success. In R. Masengu, S. Bigirimana, O. Chiwaridzo, R. Bensson, & C. Blossom (Eds.), Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future (pp. 465-484). IGI Global. https://doi.org/10.4018/979-8-3693-0019-0.ch024
Chicago
Muchenje, Chenjerai, et al. "Green Marketing Strategies and Consumer Behavior: Insights for Achieving Sustainable Marketing Success." In Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future, edited by Reason Masengu, et al., 465-484. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/979-8-3693-0019-0.ch024
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