This study aims to analyze the implications of green knowledge and technology in organizational green innovation, urban green innovation, and green roofs. Green roofs can be an effective tool for cities to improve the thermal environment, save energy, and combat climate change, and are an appropriate method of saving energy. The analysis is supported by the assumption that green technology is basic to organizational green innovation and urban green innovation areas practices, operations, and activities. Making the balance between urban developments and environmental issues, in consideration to sustainable development principle and its innovative green solutions, the methods employed are based on the analytical-reflective and descriptive supported with the review of theoretical and empirical literature. The analysis concludes that green knowledge sharing is relevant to create and develop the green technology with positive implications for organizational green innovation, urban green innovation areas, and green roofs.
TopIntroduction
The COVID-19 pandemic, a major health crisis, has prompted numerous activities to become greener and more sustainable. Although the terms “sustainable” and “green” are often used interchangeably, they possess distinct meanings. “Sustainability” refers to the persistence and indefinite future of necessary and desirable characteristics of the human subsystem within the ecosystem (Hodge, 1997). Meanwhile, rapid urbanization in megacities has led to a decrease in green spaces due to the rise in construction activities. Hence, it is crucial to ensure that urban development is sustainable, aligning the expansion of city facilities with social, economic, and environmental aspects (Gohari et al., 2023).
Organizational environmental learning and green knowledge are linked to green technology, a key stimulant for environmental protection, organizational green innovation, urban green innovation areas, and green roofs. Sustainable development pertains to decision-making considering economic and social impacts (Wiering et al., 2020), while meeting the needs of the present without compromising future generations' ability to meet their own needs (Brundtland, 1987). Urban sustainability, including social and economic aspects, is one of the foremost features of cities (Dwift Consulting, 2017). Green trends such as smart and sustainable cities propose the use of green and eco-friendly technology, offering a more sustainable environment with zero gas emissions, along with other opportunities and challenges.
Individuals living in dense communities tend to use public urban green innovation spaces and parks more frequently for relaxation and leisure. They may also travel to the countryside, experimenting with and adopting greener practices within organizations focused on environmental sustainability. This enables the introduction of green innovations (Anderson et al., 2010; Stubbs & Cocklin, 2008). Organizations that adopt the concept of saving money through initiatives like recycling programs and thermostat monitoring can support non-governmental agencies involved in environmental preservation.
Frequent use of green spaces enhances individual satisfaction with public areas, improving social space and mental health (Hadavi, 2017). People attach meanings, identities, and psychological experiences to several types of green spaces, as described in the Place Identity Integrated Model and Environmental Representation (Bernardini & Irvine, 2007). Research on green organization identity has focused on the individual level (Chen & Chang, 2013). A green organizational identity strengthens tasks related to the organization's environmental activities and enhances its ability to cope with green-oriented conditions. However, landscape connectivity varies between urban green innovation roofs and urban open space management.
Organizations face challenges in complying with green sustainability strategies, a crucial measure against the negative impacts of industrialization on the environment. Organizational business sustainability encompasses green growth, green branding, and green sustainable reporting. Branding sustainability enhances an organization's appeal to environmentally conscious customers.
Green sustainable development, coupled with economic growth, social justice, progress, and environmental security, are pertinent research issues in areas such as green entrepreneurship in organic farming (Gupta & Vegelin, 2016; Ihnatenko & Novak, 2018; Kucher, 2019; Mohd & Norhidayah, 2016; Savickiene & Miceikiene, 2018; Shevchenko & Petrenko, 2020; Skydan et al., 2020). Achieving a balance between urban development and environmental concerns, while combating climate change and global warming, requires the consideration of sustainable development principles and innovative solutions (Gohari et al., 2023).