Google AdSense as a Mobile Technology in Education

Background

The geography of Internet users and online advertiser is diverse. The Internet and its associated new technologies have become an integral part of our lives making it easier to communicate, research information and purchase any kind of products and services. Online transactions are becoming simpler and faster, definitely making our lives easier since only one click can bring us in a few days whatever we want. However, the current young generation brought up with or by the Internet is the most at risk of developing compulsive buying behaviours, considering they are more accustomed to the online world than any other generation (Bighiu et al., 2015). Particularly of interest, a US study (Donthu et al., 1999) has revealed that students spend almost 12% of their personal budgets online. The web has an important role as much for consumers as the business operators seeking out those customers. Previous research has shown that innovation, organization and external factors influence a firm’s decision to adopt e-commerce as a marketing and selling strategy (Abernathy & Clark, 2007; Guimaraes, 2012; Wan, 2002).