MLA
Mathur, Surbhi. "Glocalization in Fast Food Chains Glocalization in Fast Food Chains: A Case Study of McDonald's." Strategic Marketing Management and Tactics in the Service Industry, edited by Tulika Sood, IGI Global, 2017, pp. 330-347. https://doi.org/10.4018/978-1-5225-2475-5.ch013
APA
Mathur, S. (2017). Glocalization in Fast Food Chains Glocalization in Fast Food Chains: A Case Study of McDonald's. In T. Sood (Ed.), Strategic Marketing Management and Tactics in the Service Industry (pp. 330-347). IGI Global. https://doi.org/10.4018/978-1-5225-2475-5.ch013
Chicago
Mathur, Surbhi. "Glocalization in Fast Food Chains Glocalization in Fast Food Chains: A Case Study of McDonald's." In Strategic Marketing Management and Tactics in the Service Industry, edited by Tulika Sood, 330-347. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2475-5.ch013
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