MLA
Pashupati, Kartik, and Pushkala Raman. "Gamification in Market Research: Promises, Results, and Limitations." Emerging Research and Trends in Gamification, edited by Harsha Gangadharbatla and Donna Z. Davis, IGI Global, 2016, pp. 94-107. https://doi.org/10.4018/978-1-4666-8651-9.ch005
APA
Pashupati, K. & Raman, P. (2016). Gamification in Market Research: Promises, Results, and Limitations. In H. Gangadharbatla & D. Davis (Eds.), Emerging Research and Trends in Gamification (pp. 94-107). IGI Global. https://doi.org/10.4018/978-1-4666-8651-9.ch005
Chicago
Pashupati, Kartik, and Pushkala Raman. "Gamification in Market Research: Promises, Results, and Limitations." In Emerging Research and Trends in Gamification, edited by Harsha Gangadharbatla and Donna Z. Davis, 94-107. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-8651-9.ch005
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