MLA
Akkucuk, Ulas. "From Local Information Systems to Global Customer Relationship Management." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 759-765. https://doi.org/10.4018/978-1-4666-7357-1.ch034
APA
Akkucuk, U. (2015). From Local Information Systems to Global Customer Relationship Management. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 759-765). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch034
Chicago
Akkucuk, Ulas. "From Local Information Systems to Global Customer Relationship Management." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 759-765. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch034
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