MLA
Yacobucci, Karen L., and Stephen Maher. "Finding Your Voice: Developing a Content Strategy for Social Media That Works!." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 61-77. https://doi.org/10.4018/978-1-6684-6287-4.ch005
APA
Yacobucci, K. L. & Maher, S. (2022). Finding Your Voice: Developing a Content Strategy for Social Media That Works!. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 61-77). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch005
Chicago
Yacobucci, Karen L., and Stephen Maher. "Finding Your Voice: Developing a Content Strategy for Social Media That Works!." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 61-77. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch005
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