Abstract
Film-induced tourism is a kind of business that profits from attracting visitors inspired by beautiful sceneries of locations exposed in movie or drama and stories linked to the locations, through merchandising of filming sets or locations as a tour program. This chapter presents the case study “A Lenda do Galo de Barcelos” as an example of a film and photographic record enhancing the tourist destination in northern Portugal (i.e., Barcelos). The film recovers the history, culture, photography, and images of one of the most important legends of Portuguese territory and representative of the popular culture of Barcelos. Film tourism is a useful tool for promoting and selling tourist destinations. It is also an important differentiating factor in the marketing of territories at the level of marketing of places. In an interdisciplinary perspective, this chapter presents inputs from tourism (film-induced tourism), marketing (tourism and territorial marketing), and local development.
TopPlace Marketing And Sales
Territorial marketing is one of the most important elements of strategic planning of cities and territories, and it appears as a process of territorial management and decentralisation of power, which seeks local development through competitive advantages. The development of a territory, in an integrated and interest-compromising point of view, consists of a set of associated objectives to attract or create opportunities for the territory. These opportunities arise through initiatives of local attraction of entrepreneurial initiatives, tourists and visitors, and through the creation and establishment of export markets. In the case of territorial marketing, the main theme of this research, it is observed that it is interrelated with other concepts such as city marketing, urban marketing, and place marketing (Sousa & Rocha, 2019). The application of territorial marketing should be taken into account as a long-term strategic process and through different stages. From this application derives the knowledge of the specific characteristics and potential of each territory, which until then was not known (Megri & Bencherif, 2014; Ocke & Ikeda, 2014). It is therefore essential to know the environment (geographical, demographic, economic, political, social, cultural) and leaders (governmental, political, private) of each place (Veiga et al., 2022).
Key Terms in this Chapter
Place Identity: Symbolic or emotional connection for a location or context.
Spirituality: Any kind of connection with your inner self and with whatever is around you, alive or not.
Barcelos Rooster: (Portuguese, “Galo de Barcelos”) is one of the most common symbols of Portugal.
Place Dependence: Functional connection with a particular place or context.
Social media: Are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Film-Induced Tourism: Is a kind of business that profits from attracting visitors inspired by beautiful sceneries of locations exposed in movie or drama and stories linked to the locations, through merchandising of filming sets or locations as a tour program.
Spiritual Tourism: Is linked to Religious Tourism, this link is ancient, assumed as an engine in all cultures, which develop based on a religion, thus playing a fundamental role in people’s culture.
Social Networks: Is a social structure composed of persons or organizations, connected by one or several types of relationships, which share common values and goals.
Place Attachment: The affectivity a tourist develops to a place.