This study examines the environmentally conscious purchasing patterns of small and medium-sized enterprises (SMEs) in Uganda through several approaches. This research offers a critical analysis of the definition and significance of the term, emphasizing the worldwide importance and relevance of environmentally conscious consumption to small and medium-sized enterprises in Uganda. This study examines the viability of Uganda's SMEs in terms of sustainability. The study found that economic, environmental, regulatory, and customer variables influence small and medium-sized enterprises' green purchasing. This study employs the ideas of planned behavior and the diffusion of innovation to predict these acts. The study acknowledges the limitations in its sample size and data-gathering methods despite conducting a thorough examination. Finally, considering the limitations imposed by SME constraints, the study suggests conducting further research on green procurement and learning from the experiences and insights gained.
TopIntroduction To Green Purchase Behavior
In Uganda1, effectively overseeing Small and Medium-sized Enterprises2 (SMEs) and startups is a vital element of the country's economic progress for the other 100 SMEs in the country (Turyakira et al., 2012). Explores Uganda's distinct viewpoints, emphasizing the present patterns, difficulties, possibilities, and unresolved research inquiries that are influencing the SMEs and startup environment. Uganda is currently experiencing a notable increase in SMEs and startups, which are playing a vital role in generating employment opportunities and fostering economic growth (Okello-Obura et al., 2008a). Amidst the worldwide digital transformation, the use of technology in corporate operations is becoming a significant trend. Ugandan SMEs are progressively utilizing digital tools, such as mobile payment solutions like MTN and Airtel mobile money and e-commerce platforms, to improve efficiency and expand their market presence (Turyahebwa et al., 2013).
Nevertheless, this shift to digital platforms is not without obstacles. Limited financial resources frequently hinder the implementation of state-of-the-art technologies, creating an obstacle for several SMEs. The acquisition of talent poses a significant problem, given the strong demand for competent people both domestically and internationally (Okello-Obura et al., 2008b). To successfully address these difficulties, it is necessary to employ creative ideas and adopt strategic management methods that are in line with the prevailing global trends. Ugandan SMEs and startups have abundant prospects thanks to an expanding customer base and improved entry to global markets (Mugisha et al., 2022). Collaboration and collaborations, whether on a local or global scale, provide opportunities for sharing resources and expanding into new markets. Furthermore, the government's dedication to bolstering entrepreneurship through grants and initiatives instills a sense of hope for the future of the sector (Muhire & Olyanga, 2022).
As the landscape of SMEs in Uganda changes, new research topics arise. It is necessary to investigate the elements of success that are peculiar to Uganda, considering the country's distinctive socio-economic and cultural characteristics. The effects of artificial intelligence and automation on SMEs in Uganda are becoming increasingly problematic and intriguing (Qudrat-Ullah et al., 2021). Furthermore, exploring the ways in which SMEs can enhance long-term sustainability and optimize risk management in the business landscape of Uganda is a promising field for research. The management of SMEs and startups in Uganda is being significantly influenced by the widespread use of digital technologies, which aligns with global patterns (Turyahebwa et al., 2013).
Mobile payment options, such as those offered by various companies, have become widely accepted and are making it easier for both businesses and consumers to conduct financial transactions (Bagorogoza & Nakasule, 2022). In addition, e-commerce platforms are developing as efficient instruments for expanding markets, allowing even tiny enterprises to access a wider customer base. Although there are clear patterns, the financial limitations pose a significant obstacle for respective SMEs in Uganda that aim to adopt digital transformation (Onyinyi & Kaberuka, 2019). The lack of sufficient money and capital hinders the widespread adoption of state-of-the-art technology, resulting in a disparity between businesses that have the financial means to innovate and others that are constrained by financial limitations.
Figure 1. Uganda’s Tax Structure Representation