MLA
Yıldız, Salih, and Hüseyin Sabri Kurtuldu. "Factors Affecting Electronic Service Brand Equity." Transcultural Marketing for Incremental and Radical Innovation, edited by Bryan Christiansen, et al., IGI Global, 2014, pp. 434-492. https://doi.org/10.4018/978-1-4666-4749-7.ch022
APA
Yıldız, S. & Kurtuldu, H. S. (2014). Factors Affecting Electronic Service Brand Equity. In B. Christiansen, S. Yıldız, & E. Yıldız (Eds.), Transcultural Marketing for Incremental and Radical Innovation (pp. 434-492). IGI Global. https://doi.org/10.4018/978-1-4666-4749-7.ch022
Chicago
Yıldız, Salih, and Hüseyin Sabri Kurtuldu. "Factors Affecting Electronic Service Brand Equity." In Transcultural Marketing for Incremental and Radical Innovation, edited by Bryan Christiansen, Salih Yıldız, and Emel Yıldız, 434-492. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4749-7.ch022
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