Exploring the Transformative Effects of AI on Entrepreneurship in Business Performance

Exploring the Transformative Effects of AI on Entrepreneurship in Business Performance

R. Lumina Julie, S. Raja, P. Tamil Selvan, M. Raja Priya, Navaneetha Krishnan Rajagopal
Copyright: © 2024 |Pages: 24
DOI: 10.4018/979-8-3693-2276-5.ch008
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Abstract

This research explores how artificial intelligence (AI) transforms entrepreneurship, with a focus on its impact on business performance. By examining real-world cases and industry applications, the research seeks to uncover the nuanced ways in which AI influences decision-making, fosters innovation, and ultimately shapes overall business outcomes. The study identifies challenges, opportunities, and emerging trends in the dynamic relationship between AI and entrepreneurship, providing valuable intuitions for both established enterprises and start-ups. By delving into the nuances of AI integration, this research contributes to a comprehensive understanding of how entrepreneurs leverage technology to innovate and enhance overall business outcomes.
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3. Objective Of Study

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    To evaluate the current levels of AI adoption among entrepreneurs and small businesses.

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    To identify the factors influencing the decision to adopt or resist AI technologies.

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    To quantify the impact of AI implementation on key business performance metrics, such as productivity, efficiency, and profitability.

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    To analyse any correlations between AI adoption and improvements in operational performance.

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    To identify and analyse challenges associated with the integration of AI technologies into entrepreneurial practices.

  • ➢

    To understand the barriers hindering widespread AI adoption among entrepreneurs.

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