MLA
Pura, Minna, and Kristina Heinonen. "Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 2233-2256. https://doi.org/10.4018/978-1-60566-054-7.ch180
APA
Pura, M. & Heinonen, K. (2009). Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 2233-2256). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch180
Chicago
Pura, Minna, and Kristina Heinonen. "Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 2233-2256. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch180
Export Reference
![Mendeley](https://coverimages.igi-global.com/images/mendeley.png)