MLA
Madhvapaty, Havish, and Anupama Rajesh. "Experiential Marketing as a Tool for Emotional Brand Building." Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., IGI Global, 2018, pp. 125-149. https://doi.org/10.4018/978-1-5225-2921-7.ch008
APA
Madhvapaty, H. & Rajesh, A. (2018). Experiential Marketing as a Tool for Emotional Brand Building. In R. Garg, R. Chhikara, T. Panda, & A. Kataria (Eds.), Driving Customer Appeal Through the Use of Emotional Branding (pp. 125-149). IGI Global. https://doi.org/10.4018/978-1-5225-2921-7.ch008
Chicago
Madhvapaty, Havish, and Anupama Rajesh. "Experiential Marketing as a Tool for Emotional Brand Building." In Driving Customer Appeal Through the Use of Emotional Branding, edited by Ruchi Garg, et al., 125-149. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2921-7.ch008
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