Examining the Impact of Virtual Media on Event Tourism Investigating New Possibilities

Abstract

This study delves into the many ways in which virtual media has altered event tourism, revealing fresh opportunities and developments in a sector that is always adapting to new technologies. The purpose of this research is to examine the present state of virtual media in event tourism, how it affects participant involvement, and what new trends are starting to form in this field. This research uses a mixed-methods approach, including surveys and interviews with event participants and organisers. It draws upon a theoretical framework that encompasses the technology acceptance model, innovation diffusion theory, and social exchange theory. The results provide an overview of the use of virtual media in event tourism, examine its influence on audience participation, and highlight potential areas for future development. Following this, the authors will look at how these results compare to the literature, what they mean for the event tourism sector, and what policymakers and event planners can do to put these findings into practice.