Evaluation of the Accessibility of Elderly Individuals to Airline Company Websites: Comparative Analysis With OWA, WASPAS, WSM, WPM

Evaluation of the Accessibility of Elderly Individuals to Airline Company Websites: Comparative Analysis With OWA, WASPAS, WSM, WPM

Aşkın Özdağoğlu, Murat Kemal Keleş, Barış Işıldak
Copyright: © 2022 |Pages: 37
DOI: 10.4018/978-1-7998-7848-3.ch008
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Abstract

Technological and social developments cause the birth and death rates to decrease. This has a direct effect on the increase in the rate of old age in the total population. In Turkey like in other countries, they face various problems in transportation in addition to education, health, justice, and social security. Therefore, the airline companies should provide some special services to elderly individuals in terms of accessibility and usability for their websites. This chapter aims to examine the accessibility of websites of airline companies for 65 and older individuals. Then, the second aim of this chapter is to determine the criteria for accessibility and alternatives. Then the next aim of this chapter is to determine the weights of these criteria and evaluate the alternatives with multi-criteria decision-making methods. The best airline company for airline website according to OWA, WASPAS, WSM, and WPM methods is Alternative 1.
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Accessibility

Accessibility means being easily accessible and available to any service, product, technology, or environment by anyone, including the disabled and the elderly. Internet page accessibility is defined as the mass of users that can access web pages, use them, and perceive page contents. In other words, websites should have design and content to appeal not only to a specific user group but also to different user groups such as disabled and elderly people. (KAMİS / Public Internet Sites Directory Project. Accessibility, 187, Access Date:15.04.2020).

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