A business model can be considered a strategic framework since it explains how an organization creates value, provides it, and then “captures” that value. It encompasses all of the main aspects of a firm, including its target market, revenue streams, cost structure, and core operations, among other things. The purpose of conducting research and providing an analysis of the business that Mrs. Sunak's family runs with Infosys is the objective of this study. What kind of business model does Infosys operate? How does Infosys create value, how does it deliver that value, and how does it collect that value? And last, what kind of an impact does Infosys' business strategy have on the way it does business? In conclusion, it is possible to anticipate that a business model serves as a guide for the operation of an organization, how it adds value, and how it creates profits. It provides a comprehensive understanding of the main components of the business and how those components interact with one another, which makes it easier to engage in strategic planning and make sound decisions.
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Described as a strategic framework, a business model describes how an organization develops, delivers, and captures value. It includes all of a company's essential elements, such as its target market, value proposition, revenue sources, cost structure, key assets, and key operations. The business model concept offers a structured method for firms to comprehend and develop their operational structure and produce long-term success. A business model is defined as the logic and organization of a company's activities, as well as how it seeks to produce and capture value in the market (Bruno et al., 2015). It outlines the essential ideas and procedures that a company will employ in order to make money and succeed over the long haul. A business model includes the full system of actions, assets, and connections that underpin the company's value creation and delivery in addition to the product or service being offered (David, 2018).
A business model describes the special benefits that a company offers to its clients. The advantages, remedies, or experiences that set the company's products apart from those of rivals and attend to the demands or problems of customers are described. A business model details the precise clientele that an organization plans to cater to. It establishes the features, tastes, and habits of the target market's consumers. A business model outlines the numerous channels via which a company might obtain money from its clients. It describes the organization's pricing policies, sources of income, and monetization techniques. A business model describes the company's cost factors and cost structure. It covers both the capital necessary to maintain the business as well as the costs related to creating, delivering, and maintaining the value proposition. A business model outlines the vital assets required for the functioning and value development of the company. Physical assets, intellectual property, human capital, technological infrastructure, and strategic alliances are a few examples of these resources. A business model outlines the crucial procedures or actions the organization performs to provide value to clients. It highlights the organization's fundamental strengths and operational tactics that allow it to deliver on its value promise. Likewise, a business model identifies the company's competitive advantage and unique selling proposition (Miller, and Henthorne, 2007). It describes how the company sets itself apart from competitors and erects barriers to entrance. Likewise business model takes into account the operations and revenue-generating capacity of the enterprise. Based on the adaptability and flexibility of the company model, it assesses the potential for growth, expansion, and long-term viability (Aurélien Acquier et al., 2019). On the other hand, a business model specifies the type of relationships a company has with its clients. It describes the company's tactics for acquiring, keeping, and providing assistance for its customers. Creativity and adaptation are encouraged by a business strategy in response to shifting market conditions. It should be flexible and dynamic so that it can adapt to new situations and take advantage of opportunities.
The aim of writing this chapter is to explore and analyze Business of Infosys – Mrs Sunak Wife family company. For further analysis; given questions are targeted as research questions such as Which kind of business model does Infosys operates?. How does Infosys create, deliver and capture value in the market? And lastly, how does business strategy of Infosys impact on its business model?