MLA
Behare, Nitesh, et al. "Emerging Trends in Data-Driven Marketing." Data-Driven Marketing for Strategic Success, edited by Albérico Travassos Rosário, et al., IGI Global, 2024, pp. 323-358. https://doi.org/10.4018/979-8-3693-3455-3.ch012
APA
Behare, N., Chaudhari, M., Sharma, S., Sane, A. C., Kharate, S., Waghulkar, S., Mekhe, S., & Pawar, P. (2024). Emerging Trends in Data-Driven Marketing. In A. Rosário, R. Cruz, & L. Moniz (Eds.), Data-Driven Marketing for Strategic Success (pp. 323-358). IGI Global. https://doi.org/10.4018/979-8-3693-3455-3.ch012
Chicago
Behare, Nitesh, et al. "Emerging Trends in Data-Driven Marketing." In Data-Driven Marketing for Strategic Success, edited by Albérico Travassos Rosário, Rui Nunes Cruz, and Luis Bettencourt Moniz, 323-358. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-3455-3.ch012
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