Emerging Trends in Data-Driven Marketing

Abstract

This chapter aims at exploring the evolving landscape of marketing in view of emerging technologies, consistently changing methodologies and integration of data science and marketing. This chapter will drive in understanding the impact of AI, blockchain, IoT, and AR/VR on marketing strategies, in conjunction with the emerging techniques like sentiment analysis, predictive analytics, and cross-channel integration. Anticipated developments in the field of data driven marketing highlight hyper-personalization, real-time marketing, and ethical considerations, whereas implications encompass data governance, agile marketing, and evolution of necessary skillset. The chapter also emphasizes the significance of uninterrupted innovation and adaptation in the marketing technologies to navigate the complications in the ecosystem of data-driven marketing.