Electronic Commerce and Decision Support Systems: Theories and Applications

Background

E-commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy (Rahman & Raisinghani, 2000). Many companies have recognized the importance of developing an online platform with the objective of having a higher interaction with the client, and influence them in e-commerce, through the buying process (Ibarra, Partida, & Aguilar, 2015).

E-commerce has substantial potential to promote the growth of small and medium-sized enterprises (SMEs) in developed and developing countries (Kurnia, Choudrie, Mahbubur, & Alzougool, 2015). Due to the growth of e-commerce, more organizational resources are being directed into electronic securities, Internet facilities, business plans, and new technologies (Kasemsap, 2016b). E-commerce transforms the world into an information society (Kartiwi & MacGregor, 2008), and assists organizations in reducing the cost of entry and in expanding the market reach for a wide variety of business activities (Lin, Jalleh, & Huang, 2016).