MLA
Bharati, Pratyush, and Abhijit Chaudhury. "Effective Product Customization on the Web: An Information Systems Success Approach." Mass Customization for Personalized Communication Environments: Integrating Human Factors, edited by Constantinos Mourlas and Panagiotis Germanakos, IGI Global, 2010, pp. 244-258. https://doi.org/10.4018/978-1-60566-260-2.ch014
APA
Bharati, P. & Chaudhury, A. (2010). Effective Product Customization on the Web: An Information Systems Success Approach. In C. Mourlas & P. Germanakos (Eds.), Mass Customization for Personalized Communication Environments: Integrating Human Factors (pp. 244-258). IGI Global. https://doi.org/10.4018/978-1-60566-260-2.ch014
Chicago
Bharati, Pratyush, and Abhijit Chaudhury. "Effective Product Customization on the Web: An Information Systems Success Approach." In Mass Customization for Personalized Communication Environments: Integrating Human Factors, edited by Constantinos Mourlas and Panagiotis Germanakos, 244-258. Hershey, PA: IGI Global, 2010. https://doi.org/10.4018/978-1-60566-260-2.ch014
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