MLA
Leng, Ho Keat, et al. "Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions." Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports, edited by Information Resources Management Association, IGI Global, 2021, pp. 92-105. https://doi.org/10.4018/978-1-7998-7707-3.ch005
APA
Leng, H. K., Wu, X., & Zhong, D. (2021). Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions. In I. Management Association (Ed.), Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports (pp. 92-105). IGI Global. https://doi.org/10.4018/978-1-7998-7707-3.ch005
Chicago
Leng, Ho Keat, Xinran Wu, and Deping Zhong. "Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions." In Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports, edited by Information Resources Management Association, 92-105. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-7707-3.ch005
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