MLA
Güven, Esra, and Özlem Işık. "E-WOM: The New Consumer Megaphone – Underlying Reasons and Related Factors." Leveraging Computer-Mediated Marketing Environments, edited by Gordon Bowen and Wilson Ozuem, IGI Global, 2019, pp. 311-327. https://doi.org/10.4018/978-1-5225-7344-9.ch015
APA
Güven, E. & Işık, Ö. (2019). E-WOM: The New Consumer Megaphone – Underlying Reasons and Related Factors. In G. Bowen & W. Ozuem (Eds.), Leveraging Computer-Mediated Marketing Environments (pp. 311-327). IGI Global. https://doi.org/10.4018/978-1-5225-7344-9.ch015
Chicago
Güven, Esra, and Özlem Işık. "E-WOM: The New Consumer Megaphone – Underlying Reasons and Related Factors." In Leveraging Computer-Mediated Marketing Environments, edited by Gordon Bowen and Wilson Ozuem, 311-327. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7344-9.ch015
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