E-Marketing, E-Commerce, E-Business, and Internet of Things: An Overview of Terms in the Context of Small and Medium Enterprises (SMEs)

Abstract

Small and medium enterprises (SMEs) are often considered an economic engine. The digital boom that has happened in the recent years offers a variety of tools to these SMEs to reach out to their target audience in a very cost-effective manner. Automation of marketing is often related with the digitization of marketing, internet of things, and related activities. This mainly harnesses the use of internet and other electronic sources to communicate with their stakeholders. Terms like e-marketing, e-commerce, e-business, and internet of things (IoT) have gained prominence in the arena of modern business management. In this chapter, an attempt has been made to connect e-marketing, e-commerce, e-business, and internet of things in context of SMEs and marketing automation by performing bibliometric analysis of Scopus database and review of literature. This will help in understanding the way concepts have evolved in recent times. This chapter also attempts to differentiate the four terms in light of literature and theories.