Driving Sustainable Supply Chain and Digitalization in the Halal Industry: Evidence in ASEAN-5

Driving Sustainable Supply Chain and Digitalization in the Halal Industry: Evidence in ASEAN-5

Khairunnisa Musari
Copyright: © 2024 |Pages: 14
DOI: 10.4018/979-8-3693-1942-0.ch005
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Abstract

One of the communities with rapid economic growth in the world, the Association of Southeast Asian Nations (ASEAN), is also a heading in the international Halal trade arena. Its member states, namely Malaysia, Indonesia, Singapore, Brunei Darussalam, and Thailand --the ASEAN-5-- are known as the driving forces of the worldwide Halal industry. For that reason, ASEAN can be a best practice in building a Halal-aware community and has a chance to be a locomotive as well in the Halal supply chain globally. Considering the encouragement towards sustainability and digitalization in embracing the Halal industry, thus, by using literature study, also combined with the netnography, this chapter presents an overview as follows: (1) The implementation of the Halal industry in ASEAN-5; (2) Sustainable supply chain in Halal ASEAN-5; and (3) Digitalization in Halal ASEAN-5; by providing also several examples as case studies that have been implemented.
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Asean, The Leading Region In The Global Halal Industry

As a community in a leading region that drives globally the Halal industry, ASEAN can be a best practice in building a Halal-aware community. From the perspective of negotiating economic and socio-cultural roles, ASEAN's ability to promote the Halal industry in its region has the opportunity to influence other countries in Southeast Asia, the Asia Pacific, or other regions. In turn, this can also affect other countries around the world, at least Muslim-majority countries, especially considering that Asia itself is a dwelling place to over than moiety of the world's Muslim population (Musari, 2021; Musari & Zaroni, 2021; Hidayat & Musari, 2022)

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