Disciplined Innovation Conceptual Framework and Adoption Roadmap

Introduction

Creativity and innovation are two important cornerstones behind any successful organisation. Cutting across industries, companies that are creative and innovative are more likely to succeed in attracting prospective customers to their side. The real-world manifestation of creativity is innovation and given its ability to enhance the market share of a company significantly, most organisations across product domains and service categories attach significant emphasis on innovation. There are many approaches that are popular in the corporate world to achieve a desired level of innovation in the organisation. While some are focused on organisational hierarchy in structure, others put emphasis on the training and development of employees to make sure that they create and innovate with the desired rate of success. One of the most commonly used phrases to increase and spur innovation in a company is to think outside the box for bringing new innovations to life. According to this theory of innovation, any kind of constraint that is put on the development and innovation teams can hamper the rate of progress and ultimately decrease the chances of being successful at innovative new things in the organisation (Antioco et al. 2008). This view also subscribes to the axiom that any kind of constraint will ultimately hamper the motivation and inspiration of the development team and will lead to a lower level of innovative capabilities within the organisation. That said, experts across domestic and international businesses have always emphasised the need for having a set of rules and constraints that will help teams to shape their innovations in the context of a particular invention. It is important to consider that without any kind of constraints, it will be difficult for innovators to restrict their thinking on a particular subject and find a coherent way that will lead to successful innovation. In the absence of any clear-cut guidelines and interactive mechanisms with clear boundaries, the entire ecosystem involved in innovative new products and services might struggle to get desired results with proper efficiency and effectiveness. Against this particular backdrop, this research aims to offer guidelines and a conceptual Framework for discipline innovation that will help the top management and innovative teams in a company to guide their innovation efforts in a proper direction that will ultimately make the effort successful and yield desired results for the companies (Micheli et al. 2012). It is absolutely necessary for organisations to stick to a general framework and criteria so that the extensive resources that go into the innovation process will not turn out to be unproductive and futile in the end.