MLA
Harvey, Kenneth E., and Luis Manuel Pazos Sanchez. "Digital Demands Convergence of Strategies, Media, and Messages: Firms Mix Content, Social, and Native Marketing." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 257-282. https://doi.org/10.4018/978-1-6684-6287-4.ch016
APA
Harvey, K. E. & Sanchez, L. M. (2022). Digital Demands Convergence of Strategies, Media, and Messages: Firms Mix Content, Social, and Native Marketing. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 257-282). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch016
Chicago
Harvey, Kenneth E., and Luis Manuel Pazos Sanchez. "Digital Demands Convergence of Strategies, Media, and Messages: Firms Mix Content, Social, and Native Marketing." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 257-282. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch016
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