MLA
Strader, Troy J. "Digital Convergence and Horizontal Integration Strategies." Digital Product Management, Technology and Practice: Interdisciplinary Perspectives, edited by Troy J. Strader, IGI Global, 2011, pp. 113-141. https://doi.org/10.4018/978-1-61692-877-3.ch008
APA
Strader, T. J. (2011). Digital Convergence and Horizontal Integration Strategies. In T. Strader (Ed.), Digital Product Management, Technology and Practice: Interdisciplinary Perspectives (pp. 113-141). IGI Global. https://doi.org/10.4018/978-1-61692-877-3.ch008
Chicago
Strader, Troy J. "Digital Convergence and Horizontal Integration Strategies." In Digital Product Management, Technology and Practice: Interdisciplinary Perspectives, edited by Troy J. Strader, 113-141. Hershey, PA: IGI Global, 2011. https://doi.org/10.4018/978-1-61692-877-3.ch008
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