Developed E-CRM Intelligence in Technological Trends

Background

Electronic customer relationship management (E-CRM) refers to the use of electronics technology and internet in the supervised subset for the client relationship management

E-CRM helps organizations to identify the actual costs that involve the process of attracting and retaining individual customers (Raab, 2008). To retain customers, it is imperative to have customer loyalty which is affected largely by the type of services offered and the manner in which they are done. E-CRM enables the organization to focus on the resources and time in the most profitable manner. Research by Torakh and Mjidi (2010) revealed that E-CRM systems allow the company to understand the customer behavior, making the marketing more effective and reliable in internal decision-making. Also, it increases efficiency in client services delivery and cost reduction. Researchers have noted that time is a critical element in online shopping meaning a reduction of time of delivery as well as in response creates an opportunity for better customer satisfaction (Powell & Childerhouse, 2010). It is, however, important to understand that E-CRM creates platform that is effective if utilized appropriately. Organizations that fail to make use of the technology may not realize these benefits. Therefore, this research makes use of the information available to enhance the typical application of the E-CRM using the intelligent data mining technique so as to serve the customers and utilize the all the opportunities available in gaining from the customers. In addition to data quality issues, companies embracing e-CRM systems face difficulties in developing effective technological (Ahmed, B., Amroush, F., Larbi, M. and Maati, B. 2017)