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Determination of Satisfaction Levels of Individuals Participating in Cultural Tourism With ChatGPT

Determination of Satisfaction Levels of Individuals Participating in Cultural Tourism With ChatGPT

Emre Yaşar (Isparta University of Applied Sciences, Turkey), Erge Tür (İstanbul Esenyurt University, Turkey), Eda Yayla (Bitlis Eren University, Turkey), and İsmail Öztürk (Kırıkkale University, Turkey)
Copyright: © 2024 |Pages: 22
DOI: 10.4018/979-8-3693-3158-3.ch004
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Abstract

ChatGPT plays a crucial role in analyzing online comments from tourists, as demonstrated in this study. Through its analysis and interpretation capabilities, ChatGPT effectively identifies satisfaction factors in tourist comments regarding Zelve Open Air Museum, Paşabağı, Güray Museum, Göreme National Park, and Kaymaklı Underground City. By delineating both positive and negative factors, ChatGPT adds a new dimension to the evaluation of online comments. Moreover, ChatGPT assigns satisfaction scores to these factors, further enhancing its contribution to the analysis of tourist feedback. Overall, this study highlights ChatGPT's ability to parse online comments, identify satisfaction factors, and provide valuable insights into tourist experiences.
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Key Terms in this Chapter

Cultural Tourism: It is a visit made by individuals for cultural purposes.

ChatGPT: Application based on artificial intelligence.

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