MLA
Rathi, Tarun, and Vadlamani Ravi. "Customer Lifetime Value Measurement using Machine Learning Techniques." Artificial Intelligence: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 3013-3022. https://doi.org/10.4018/978-1-5225-1759-7.ch124
APA
Rathi, T. & Ravi, V. (2017). Customer Lifetime Value Measurement using Machine Learning Techniques. In I. Management Association (Ed.), Artificial Intelligence: Concepts, Methodologies, Tools, and Applications (pp. 3013-3022). IGI Global. https://doi.org/10.4018/978-1-5225-1759-7.ch124
Chicago
Rathi, Tarun, and Vadlamani Ravi. "Customer Lifetime Value Measurement using Machine Learning Techniques." In Artificial Intelligence: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 3013-3022. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1759-7.ch124
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