MLA
Mishra, Prashant, and Soumya Sarkar. "Customer-Based Corporate Brand Equity (CBCBE) in Business-to-Business Firms: An Emerging Market Perspective." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 1729-1746. https://doi.org/10.4018/978-1-4666-7357-1.ch085
APA
Mishra, P. & Sarkar, S. (2015). Customer-Based Corporate Brand Equity (CBCBE) in Business-to-Business Firms: An Emerging Market Perspective. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 1729-1746). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch085
Chicago
Mishra, Prashant, and Soumya Sarkar. "Customer-Based Corporate Brand Equity (CBCBE) in Business-to-Business Firms: An Emerging Market Perspective." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1729-1746. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch085
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