CSR for Sustainable Development: Unserved Population and Under-Developed Region

CSR for Sustainable Development: Unserved Population and Under-Developed Region

Ali Raza, Abdul Razaque Memon, Laiba Asif, Erum Shaikh, Nurullah Pergen
DOI: 10.4018/979-8-3693-0363-4.ch007
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Abstract

This research examined how CSR has helped businesses cope with rising populations, higher industrial needs, and recent global crises. The research uses a mixed methodology of qualitative and quantitative techniques. The research analyzes how corporate social responsibility (CSR) activities relate to financial outcomes using both theoretical frameworks and actual evidence. The strength of CSR funds compared to more conventional funds can be gauged by looking at how they fare in the financial markets. Most research finds a beneficial relationship between corporate social responsibility and financial performance. In particular, CSR funds provide a more stable alternative to conventional funds by providing more excellent protection against losses during times of crisis. The findings imply that integrating CSR into business models boosts overall performance and resilience, bearing implications for corporate strategy and investment decisions, especially during economic instability.
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1. Introduction

Corporate Social Responsibility (CSR) is a concept that refers to the voluntary actions taken by companies to improve the social, economic, and environmental conditions in the communities where they operate. CSR is not defined singly, but its scope is multidimensional. It varies due to the demographic change in the business world, where there is much industrial growth; the performance and CSR activities also vary (Apaydin et al., 2021). Corporate social responsibility can take various forms, including philanthropy, volunteerism, ethical business practices, environmental sustainability, and stakeholder engagement. The main objective of CSR is to positively impact society while enhancing the overall reputation and performance of the business. Many companies recognize that CSR is the right thing to do and makes good business sense. Adopting CSR practices can enhance a company's reputation, improve its relationships with stakeholders, attract and retain talent, and contribute to long-term profitability (Masum, et al., 2020). As the population increases, the demand for industrial products increases, creating environmental, social, development and economic problems and other allied issues (Ajibola et al., 2020).

The experts think CSR is the only solution for industrial injustice against natural habitats. So, the industrialists pay the fesses through charities, funds, and other activities, which are compensation for all the above issues. In some industries, a new term was used: royalty. In the 19th century, due to the Industrial Revolution, CSR activities included reducing carbon emissions, implementing fair labour practices, supporting local communities, and donating to charitable causes. CSR became a fundamental element in companies' responses to various social requirements understood it as how companies assumed social commitments and responsibilities, taking into account the impact of their operations on stakeholders, thus generating the trust that allowed them to operate in different markets . Many companies view CSR as an essential aspect of their overall business strategy, as it can lead to increased brand awareness, customer loyalty, and employee satisfaction (Pérez et al., 2015).

Additionally, CSR initiatives can contribute to a more sustainable and equitable societal future. Few companies in third world countries use their CSR fund for their advertisement and more reputation too. CSR funds can increase the growth and development of people and companies. It also improves the world GDP and the poverty rate. In the South Asian region, CSR fund is utilized minimally, but with time soc, society and the public demand more use of CSR in all areas, which can improve the HDI (Lins et al., 2019).

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