MLA
Alavi, Shirin. "Cross-Cultural Management: A New Strategy for CEM." Marketing in the Cyber Era: Strategies and Emerging Trends, edited by Ali Ghorbani, IGI Global, 2014, pp. 229-238. https://doi.org/10.4018/978-1-4666-4864-7.ch015
APA
Alavi, S. (2014). Cross-Cultural Management: A New Strategy for CEM. In A. Ghorbani (Ed.), Marketing in the Cyber Era: Strategies and Emerging Trends (pp. 229-238). IGI Global. https://doi.org/10.4018/978-1-4666-4864-7.ch015
Chicago
Alavi, Shirin. "Cross-Cultural Management: A New Strategy for CEM." In Marketing in the Cyber Era: Strategies and Emerging Trends, edited by Ali Ghorbani, 229-238. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4864-7.ch015
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