Creator Economy in Metaverse Space: Use Cases, Adoption Challenges, and Integration Roadmap

Music Labels

Arguably the most promising application of the creator economy is in the space of music and entertainment. Many creators in the past heavily relied upon big labels and music companies to create the music and take it to their target markets. While these companies help in the creation and distribution of the music, they also take away a big chunk of the revenue and the profit margins associated with the music, leaving only sparse money with creators. However, thanks to the emergence of metaverse platforms, artists, composers, lyricists, and associated performers can directly connect with their audiences without the help of any intermediary. This disintermediation is not only helpful for bringing more money to the class of creators but also encourages a lot of potential artists to come forward and display their talent to the world (Calvo 2023). The growth in metaverse platforms specifically designated to the music and entertainment category is a testimony that the concept has struck a chord with all relevant stakeholders and will emerge as one of the most promising segments to take the growth story of metaverse expansion forward in the future. The monopoly of the big names in the music industry has almost gone now and by offering a level playing field to all the talented artists, the concept of creator economy is democratizing the way music is being created, produced, and distributed in the industry.