MLA
Kasemsap, Kijpokin. "Creating Product Innovation Strategies through Knowledge Management in Global Business." Product Innovation through Knowledge Management and Social Media Strategies, edited by Alok Kumar Goel and Puja Singhal, IGI Global, 2016, pp. 330-357. https://doi.org/10.4018/978-1-4666-9607-5.ch015
APA
Kasemsap, K. (2016). Creating Product Innovation Strategies through Knowledge Management in Global Business. In A. Goel & P. Singhal (Eds.), Product Innovation through Knowledge Management and Social Media Strategies (pp. 330-357). IGI Global. https://doi.org/10.4018/978-1-4666-9607-5.ch015
Chicago
Kasemsap, Kijpokin. "Creating Product Innovation Strategies through Knowledge Management in Global Business." In Product Innovation through Knowledge Management and Social Media Strategies, edited by Alok Kumar Goel and Puja Singhal, 330-357. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9607-5.ch015
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