Corporate Social Reasonability Roles in Artificial Intelligence and Big Data Analytics in Management

Corporate Social Reasonability Roles in Artificial Intelligence and Big Data Analytics in Management

Willian R. Rupp, Alan D. Smith
DOI: 10.4018/978-1-6684-5959-1.ch004
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Abstract

Cooperate social responsibility (CSR) has presented a new set of challenges in the emerging era of artificial intelligence (AI) and big-data analytics to managerial decision-makers and investors alike. Access and statistical manipulation of personally sensitive information as well as transaction datasets provide an opportunity for CSR and the social contract, which examines the relationship of workers with a living wage versus automation, between society and corporate leaders. The initial cost of developing and deploying the appropriate hardware and the software for automation, especially if does not pass the costs-benefit test, may not labor replacement based on operational elements alone (e.g., high levels of output, improved quality, reduced fewer errors, reduced administration and monitoring) may be more important that just reducing labor costs. A discussion of the characteristics of automation in light of AI and big-data analytics in managerial decision making and its relationship to the tenants of CSR that takes care of people before profits highlights these opposing forces.
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