Commercial Companies and Their Role in Shaping the Golden Era: Challenges and Opportunities in Modern Entrepreneurship

Commercial Companies and Their Role in Shaping the Golden Era: Challenges and Opportunities in Modern Entrepreneurship

Lama Mohammed Abu Mahmoud, Nour Mohammed Abu Mahmoud
DOI: 10.4018/979-8-3693-2987-0.ch009
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Abstract

Today, in the ever-evolving daily expansion in the number of commercial businesses, an increase in the consumption of natural resources is anticipated to fulfill this prosperity. Since commerce rules the majority of human transactions, which have an impact on the environmental footprint, corporate sustainability has become a crucial concern in the business sector. Corporate sustainability is becoming more and more recognized as a key component of success and prosperity, as people have become more conscious of the global environmental, social, and economical issues that need to be addressed, consequently, corporate sustainability has become essential in order to thrive in the quickly evolving market. Companies are no longer seeing sustainability as a social responsibility; instead, they are modifying all their investment practices to contribute to the world's transformation into a green planet.
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