Challenges and Future Directions on Business Intelligence

Challenges and Future Directions on Business Intelligence

Pankaj Bhambri, Alex Khang
Copyright: © 2024 |Pages: 30
DOI: 10.4018/979-8-3693-3498-0.ch006
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Abstract

The landscape of business intelligence (BI) is continually evolving, presenting both unprecedented opportunities and daunting challenges for socio-technical organizations. This proposed chapter delves into the multifaceted challenges faced by businesses in harnessing the full potential of BI systems. Addressing issues ranging from data quality and integration challenges to the ethical considerations surrounding data usage, the chapter navigates through the complex terrain of contemporary BI. As organizations grapple with the ever-expanding volume and variety of data, the need for advanced analytics and machine learning solutions becomes imperative. From the integration of artificial intelligence and natural language processing for more intuitive BI interfaces to the growing importance of explainable AI for transparency and accountability, the chapter provides a forward-looking perspective.
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Research Methodology

The research methodology encompasses a systematic and comprehensive approach designed to gather, analyze, and interpret information relevant to understanding the current state, challenges, and future directions in the field of Business Intelligence. This methodology is structured into several key components:

Literature Review

A thorough literature review forms the foundation of this research. This includes an extensive examination of academic journals, industry reports, white papers, and other relevant publications. The literature review aims to:

  • Identify existing knowledge and gaps in the field of Business Intelligence.

  • Understand historical and current trends in BI technologies, practices, and applications.

  • Analyze previous case studies and empirical research to extract best practices and lessons learned.

Key Terms in this Chapter

Big Data: Big Data encompasses the huge amounts of organized and unorganized data that businesses and other organizations produce on a regular basis. Big Data is distinguished by its substantial volume, rapid velocity, and diverse variety (often known as the three Vs), and it necessitates sophisticated tools and technologies for storage, processing, and analysis in order to derive significant insights.

Data Visualization: Data visualization is the visual depiction of information and data. Data visualization tools utilize visual components like as charts, graphs, and maps to present data in a manner that is easily comprehensible, enabling users to observe and comprehend trends, anomalies, and patterns within the data. Business intelligence and analytics rely heavily on this essential element, which aids users in comprehending intricate data sets and making decisions based on data.

Machine Learning: Machine Learning is a branch of artificial intelligence that focuses on creating algorithms that allow computers to acquire knowledge and make informed choices using data. These algorithms construct models using sample data, referred to as training data, in order to generate predictions or judgments without requiring explicit programming for the task.

Predictive Analytics: Predictive Analytics is a field within advanced analytics that employs historical data, statistical algorithms, and machine learning approaches to determine the probability of future outcomes based on past data. Its objective is to predict forthcoming patterns, behaviors, and occurrences in order to assist organizations in making well-informed decisions.

Sustainability: Sustainability entails the act of fulfilling the requirements of the current generation without jeopardizing the capacity of future generations to fulfill their own requirements. It includes a wide variety of methods that attempt to guarantee the well-being of the environment, fairness in society, and economic sustainability. Within a company framework, sustainability frequently entails the implementation of strategies aimed at diminishing ecological footprint, fostering social accountability, and guaranteeing sustained economic viability.

Business Intelligence: Business Intelligence is a data analysis process that utilizes technology to provide executives, managers, and other corporate end users with actionable information to facilitate informed business decision-making. Business Intelligence (BI) comprises a range of tools, systems, and processes that allow organizations to gather data from both internal and external sources, process it for analysis, and produce reports, dashboards, and data visualizations.

Artificial Intelligence: Artificial intellect is the replication of human intellect in computers that are engineered to mimic human thinking and learning. AI comprises a diverse array of technologies and methodologies, such as machine learning, natural language processing, robotics, and computer vision. Its objective is to develop systems that can carry out activities that usually necessitate human intelligence.

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