Challenges and Emerging Strategies for a Global Automotive Enterprise Towards a Post-COVID-19 Era: The Impact of Digital Transformation

Challenges and Emerging Strategies for a Global Automotive Enterprise Towards a Post-COVID-19 Era: The Impact of Digital Transformation

Antony D. Bolton, Leila Goosen, Elmarie Kritzinger
Copyright: © 2022 |Pages: 34
DOI: 10.4018/978-1-7998-8856-7.ch005
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Abstract

To provide readers with an overview of the content and summarize, the purpose of this chapter is stated as reporting on results with regard to challenges and emerging strategies for a global automotive enterprise towards a post-COVID-19 era, together with the impact of digital transformation on productivity and innovation. One of the objectives of the chapter is to provide an in-depth understanding of various dimensions regarding the focus of this chapter, based on a selection from the recommended topics for the book. Against the background of a global automotive enterprise, the chapter will discuss the scope of challenges and emerging strategies towards developing an understanding of the need for, as well as the employment and adoption of, emerging strategies and their application towards overcoming the challenges brought on by COVID-19.
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Introduction

This section will describe the general perspective of the chapter and end by specifically stating the objective.

Management methodologies and their applicability in society have changed in the aftermath of COVID-19. Organizations had to adopt new forms of resilience based on the needs of a different consumer; this means that impressions should be applied in a different market. The COVID-19 market is a challenge for both producers and consumers because it meets new needs and require new facilities for merchandising. Like the book, this chapter will explore the broad potential of entrepreneurial opportunities and highlighting new business practices and networking activities, possibly resulting in the well-being of millions of people virtually everywhere in a post COVID-19 era.

Data gathered during a study of the General Motors (GM) journey in terms of the challenges and emerging trends regarding strategies for a global automotive enterprise towards a post COVID-19 era regarding the impact of digital transformation is summarized in the chapter. The hypotheses developed in Bolton, Goosen and Kritzinger (2021a) are also reviewed and compared to the analyzed results.

In line with the recommended topics for this book, the chapter will consider topics related to a global automotive organization and market resilience from COVID-19 impact to solutions.

Target audience

Like the proposed book, this chapter could serve as an important reference for researchers, teachers, students and others.

Objective

As part of this book, the chapter will explore the impact of COVID-19 on the market and various sectors of the global economy. It also holds a specific focus on a global automotive enterprise towards a post COVID-19 era.

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Background

This section of the chapter will provide broad definitions and discussions of the topic of challenges and emerging trends regarding strategies for a global automotive enterprise towards a post COVID-19 era regarding the impact of digital transformation, and incorporate the views of others (in the form of a literature review) into the discussion to support, refute, or demonstrate the authors’ position on the topic.

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